Re-evaluate Charter

1. What are the business goals?

-Provide value to students in the form of off-campus housing information

-Provide value to landlords in the form of housing listings

-Generate advertising revenue for our company

2. Web site Goals

-Mobile Access

-Become go to site for off-campus housing search

3. Users Tasks - What are things they want to accomplish?

-Basic Information

--- About us

--- Contact info

--- Company Name

-Services we are considering might include:

--- Landlords

------ Client Log-In requirement

------ Listing available properties

--- Students

------ Easy Housing Search

------ Roommate search

------ Reviews

-What is the cost? Why would people pay this much? What's the value? How available?

--- Free for students & Landlords

--- Fee for extras (Advertising, Preferential Listing)

--- Mention our site to companies and receive a certain discount off down payment

4. Differentiators

-Our service provides a one stop listing for all off-campus properties

-Provides reviews on website

-Need a Roommate? Site provides a roommate search

5. Audience/Behavior

-Undergrad and Graduate students looking for housing

--- Goals: Cost, Location, Quality

--- Mobile User

-Parents involved in the housing search

--- Goals: Cost, Safety, Quality

--- Web User

-Real Estate companies and individual Landlords

--- Goals: Reach as many students as possible

--- Web User